MAKE MY MASCARA LAST LONGER

Longer lasting mascara!

Ok. So how many of you this morning are pumping away at your mascara tube trying to get those last little bits out? I WILL MAKE THIS LAST ONE MORE DAY kinda pumping?! 

Well STOP you persistent pumpers, and take on tickling that tube !!!

Working for different make-up brands I have often heard so many of you ladies say "My mascara has dried out so quickly". When I would ask what they were doing to apply the mascara, the dreaded pumping action came out... 

With my colleague telling me to advise the ladies to tickle the tube to release the product, I had one day said to one of our clients, 'Never PUMP but TICKLE' to which she burst out laughing and said thats something she definitely wont forget! It's always the older ladies with the saucy mind I tell you!!

But getting back to tickling the tube... 

When you pump your mascara, each pump is forcing oxygen into the tube. If you have ever left your lid off, you can see how the mascara dries itself out which is what you are doing to the inside of your tube. That fabulous clumpy pumpy sound that you think is picking up more product, is actually shortening the time you can make the product last. 

SO, what to do? 

Wiggle that spool around and round and tickle the inside. This will loosen the product without forcing air in to dry out the product. I PROMIS YOU your new mascara will last so much longer. I am a huge fan now of the wiggle and tickle and YOU should be too!!!

JUST A FEW MORE TIPS... 

• When you apply your mascara, I always tend to use a half dead tube so that the spool has little product on. This will allow the brush to separate your lashes first.
• Next, take your full or fairly full mascara and wiggle from the base upwards, thickening and pluming your heart out.. (plumping NOT pumping!!)
• Use a tissue under or behind the lashes to push prduct to the very tips of your lash with no transfere.
• For thick doll like lashes apply translusant powder after each coat for ultiame volume. 
• GO VERTICAL ! Push that product from root to tip using the end of the wand for intence volume and curl. 
• If you thinking ' Damn my mascara has run out and i cant get one for tomorrow morning.' kinda dilemma... Boil the kettle and pop the tube in a piping hot cup of water and let it sit there while you do your hair and foundation (TAKE OUT CAREFULLY) and any dry or forgotten about product will melt off the tube so you can get those last few dregs out ! 

Happy tickling !!! 

Samantha x